Shopify Build and Maintenance for a Chef-Run Meal-Prep Club

Horseman Wellness Club sells two things on one site: weekly meal preps with a hard Friday 9 PM cutoff, and pickup orders. The brand is built on the chef and the kitchen, so the storefront had to feel like the real thing (full-screen photography, bold type) while still doing ordinary e-commerce work: clear ordering paths, a cart that behaves, and an order window that closes when it should.

SIRA built the storefront on Shopify with a full-bleed photographic homepage, hotspot callouts on the hero image, separate ordering flows for meal preps and pickup, and the cutoff messaging pinned to the top of every page. The engagement continues as maintenance: menu changes, cutoff and announcement updates, theme fixes, and checking the store after Shopify platform updates.

The club has a storefront that looks like its brand and runs its weekly order cycle on its own. Customers see the right cutoff before they order, meal preps and pickup orders go through the right flows, and updates ship the same week they're requested.