Website Rebuild for Philadelphia RowHome Magazine

RowHome covers Philadelphia row-home life across dozens of topics, from renovation diaries and preservation to food, music and neighborhood guides. The existing site had outgrown its structure: too many sections to browse, no clean way to surface the archive, and a reading experience that didn't match the print magazine. The rebuild had to happen on WordPress, so the magazine's staff could keep publishing without a developer, and it had to roll out without taking the site offline.

We are rebuilding the site in phases on WordPress. The new design puts the masthead and a 'Discover' menu up top, organizes stories by topic and by neighborhood, adds contributor pages, subscriber login and a subscribe path, and uses a magazine-style homepage with a lead story, a themed banner slot, and section blocks such as PRH Life and Flashback. Each phase ships to the live site once it's reviewed, so readers always see a working site.

In progress. The redesigned homepage, navigation, topic taxonomy and contributor pages are live on rowhomemag.com, and the remaining phases are rolling out on the same cadence. This case study will be updated with final results when the rebuild wraps.